An interesting reference to search engine optimisation made by Ofcom seems to have gone widely unnoticed, perhaps because it was buried down at the end of the report. In its second public service broadcasting review earlier this month, the watchdog referred to a SEO “arms race”.
It noted that search portals are now the main starting […]

Over the last 24 hours Alexa has updated it’s ranking algorithm in a move to make traffic stats more accurate, they have also reduced the date range to a maximum of 9 months.
The official Alexa announcement states that “Your ranking wasn’t wrong before, but it was different.”, there’s a few people who will probably disagree […]

After GoCompare suffered a Google penalty (which was recently lifted) one might expect the car insurance industry in the UK to pay attention and stop buying links.
This doesn’t yet seem to be the case with Kwik Fit apparently suffering a minus 50 penalty after aggressively trying to rank their kwik-fit-insurance.com domain. Another site called […]

Monitoring what people are doing as they interact on your websites is one thing. Launching a chat application to talk to them as they browse is quite another.
TechCrunch today has details about Woopra, an analytics provider that lets you chat to your users in real time as they browse your site.
The implications are pretty huge, […]

Most people who work in search engine optimisation are also avid internet users. We are the early adopters, the relentless bloggers and the people who conduct 90 per cent of our shopping online. We are – or am I about to be buried under a tirade of denial? – geeks.
So when we work to optimise […]

I noticed today that Yahoo! have launched Yahoo! Site Explorer UK & Ireland in beta. There seems to be no official announcement (or any other information on the web about this yet!) so I would guess it’s been released in the last couple of days.
Here are the results for an external inbound link search for […]

Robin Goad from Hitwise posted an excellent report today looking at the search engine market share in the UK.
What I found interesting is that the “Pages from the UK” search option accounts for 13.6% of Google traffic. When you consider that in the UK www.google.co.uk has a 73.74% market share of UK searches (www.google.com has […]

News that Google is to sell Performics comes as no suprise and is welcomed by pretty much everybody.
However the rumour that Google might be about to buy Expedia (owners of TripAdvisor) is slightly more worrying. The problem is that TripAdvisor and Expedia get a HUGE amount of traffic from Google and there is bound to […]

Google has been enforcing foreign legislation on people from the UK for some time now and they are losing money because of it.
Here in the UK gambling is a perfectly legitimate pastime with proper regulations and yet Google won’t let people advertise on Adwords for gambling related terms.
Why?
How can banning advertisers for things like “online […]

A recent study published by e-Marketer has found that the money spent advertising products and services online is fast increasing. The research firm predicts that this figure will rise to more than £4.3 billion by 2010 and £5 billion during 2012.
This increase in spending can only be in response to the rapid rise in online […]