Content Creation Madness - Day 6 COWpetition

In the previous COWpetition post called “Keyword Research Diamonds in the Rough” we walked through the initial stages of uncovering a profitable niche. There are now two directions we can go…

• 1. Dig for long tail terms first and then start on content
• 2. Start the content going and then come back for long tail terms

Now for the most part, we would usually start with option 1 and then once that was initiated we would move into the second task, but once again this particular time we are time restricted and need to get content started ASAP.

The first step was to identify the topics we would be covering. We have the initial words we know we need to focus on but the challenge now is to get good quality content as fast as possible. There are two options we have…

• 1. Outsource: Get others to write for us
• 2. Write it ourselves

As mentioned before, one of the criteria for selecting this niche was to have a market we know and because of that we are able to write a lot of the content and it is content we are passionate about and so it is easy to write. If we would have selected a niche that we had no interest in, then the process would have been painful. We would have needed to research and then figure out how to rewrite into our own words and YUCK… no thanks… not when in a rush!

So we listed all the topics and highlighted the ones we could write about. Then we grouped together the remaining content to be outsourced.

The options for outsourcing are many, there are sites like scriptlance.com, rentacoder.com, elance.com, mechanicaturk.com (an Amazon service) and more but personally we do not recommend starting with them. We go into detail on using them later but not now. The reason why is a lot of the writers here are trained on mass keyword writing and the content is usually very poor quality. This strategy is very effective for creating sites that are just AdSense focused or if you personally have time to edit and rewrite every article they send. With our time constraint this was NOT the best option for us.

Our Preferred Content Source –> Forums

Forums are in our opinion one of the absolute best research tools available online. You get instant access to real life conversations from those that are in the market. You can find what the problems are, what the current solutions are (if there are any) and who are the experts of choice. What is wonderful about forums is they are often occupied by people who are passionate about that topic and just love to talk about it.

Step 1 –> Create a job description and put it on your blog. On this page explain what the content would be for and how it must be created and also put the payment options and a email address.

This is very important because when you are getting back to potential writers you can direct them to this page instead of always retyping the information. An example of a job posting would be…

Start of Example –>

Need detailed reviews written for the following popular games for the specific gaming system…

PS3:
> Keyword Phrase 1 Here
> Keyword Phrase 2 Here

Wii:
> Keyword Phrase 1 Here
> Keyword Phrase 2 Here

PC:
> Keyword Phrase 1 Here
> Keyword Phrase 2 Here

Xbox 360:
> Keyword Phrase 1 Here
> Keyword Phrase 2 Here

Reviews must be…

• In English
• Not focused on making sure the keyword is repeated, instead just write about the topic
• Have correct spelling and grammar
• Be 400+ words in length minimum
• Contain non copyright protected screen shots from the game
• Reference good resources for getting cool cheats for the game
• Mention news worthy info about the game as well (if there are any)… like updates that are coming, new versions release dates and so on.
• Must be 100% unique and written by you and the copyright of the work will transfer to us
• Written from an experienced player of the game.

If you only have experience with certain games that are not on the above list and you want to write only about those individual games, contact us and we can work that out.

We are only interested in top quality content and authors are paid after content is reviewed.

Once paid the author transfers 100% ownership of the content to the owners of GamerzReviewz.com

If content is good there will be regular content from you needed.

This line is where you would put how much you would pay or other options that are available

If interested please contact us at email@yourdomain.com

<– End of Example

Step 2 –>Now you want to find and list the top forums in your market. To do this simply go to google.com and yahoo.com and search using…

“keyword phrase in quotes” forum

Step 3 –> Visit each these forums and bookmark the ones that have a lot of recent activity and topics that directly relate to your market. Make sure there are not only a lot of initial threads started but a lot of replies in the threads as well.

Step 4 –> With your list of forums, go back and find out who the top posters are and send them a private message. It is very important that you take your time here and craft up a very professional message to send them and initially do not mention anything about finances, just ask if they would be interested in writing for your blog.

You will find that occasionally you find someone who just loves to write and as long as they can have thier name and a link with the content, they will write for free. Now do not get all excited here… very few do this but a few of you will get lucky here

After the initial reply, most will ask for a price and this is the time when you give them a link to your job page.

IMPORTANT –> Make sure to SPELL CHECK… nothing spells unprofessional like poorly spelled communications.

Step 5 –> If you do not find writers from the above step or want more then it is now time to post job requests in the forums directly. Some of your requests will get deleted, so do not get worried about that. Some forums are very strict on what and what can not be posted in them. For your job request make sure to put a link to your job posting and if you are not allowed to post you can PM a regular contributor and ask if they would for a few bucks through PayPal (where there is a will, there is always a way :twisted:) .

Step 6 –> Post a job on Craiglist.com. Craigslist is an extremely popular classified ad site that get LOADS of traffic. Every major city in North America is covered and a few international ones as well. Each city has its own dedciated sub categories and a lot of them of 100% free to post jobs on.

WARNING–> They are VERY strict and VERY cautious about spammers, so do NOT be surprised if your first couple get deleted at first. Keep tweaking the ad and resubmitting it and look at what others have put in their ads and try to copy their formats. There are some cities, like New York and LA, that cost money to use but there are many like Toronto that are free and get a lot of traffic. The one thing to note here is that you must be willing to pay for the content when you advertise with cragislist, but you will find good writers that are passionate about the topic.

Test & Track… YES YOU NEED TO!

This is no time to get lazy and do not think that you are one of the lucky ones that do not need to do this. What you want to do is get a lot of different writers, writing for you at first and then filter out the best ones. If for example, you need 50 articles, then get 10 different authors to write a couple each and then filter out who wrote the best for your needs and then get them to write the rest. Out of the initial few you will get a few that are flaky and will be late, not good writers or do not ever finish.

By using this strategy you can get a good amount of content done in a very short time… and it is VERY good content!

Now that we have the initial content creation started our next step is to get the long tail research started (this is easy to do and get set up, but takes 2 weeks to get the results) and once this is done it is time to install the blog, fix up the theme and install the plugins. The next 2 posts will cover these topics.

As always, let us know your feedback on this.

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