Link Building is a process of getting quality websites link to your website, in order to improve your link popularity or the page rank. Also term as back links.As every seo/webmaster know that the getting more links from other sites pointed to your website, it will help you to get higher rankings in search engines such as Google - but not all links are created equal.

Before giving links to the other website or doing link exchange, you should consider the few points

1. Relevancy : Link Exchange with the website who is similar to your business. Eg if you have mobile related website, link exchange with the website offering mobile accessories, mobile phone, mobile ring tone etc.
2. Page Rank : Check the page rank of the website, home page and the page where your link is added.
3. Cached : Check whether the page where your link is place is cached or not.
4. Cached Date : Check the date when google has crowled the web page.
5. Cached Text : If the page is cached, check the cached text and compare with the present visible text. Do this step to know is google is caching text or not.
6. No of links : Count how many links are already present in the given web page where your link is added. If the web page have more that 25 - 30 links dont reciprocate with that website.
7. Containing Relevant Link : Check the linke page consisting of relevant links. If it containg different subject link, dont reciprocate.
8. Two Clicks Away : The page where you r getting links should not be 2 click away from the home page.
9. Linked from home page : The page should be linked from home page. It should not be an orphan page.
10. Do Not Reciprocate with the banned website : Check website is it banned by google or not.
11. Relevant Category : Check your link is present in the relevant category in the resouce page.
12. Do Not have linked with the spam website : While doing 3 way link exchage other webmaster give links from the website which is used only for link exchange and contains only link not giving the services. Dont link exchange with these website.
13. Link Exchange with the website which is offering Services.
    

If you follow above points you will get quality of links. I know that it is very difficult to analyse but if you follow your site will be on the top of every search engine.

If you like putting videos on your blog, you might be interested in this feature. Adsense some time ago introduced a feature called video units that will enable its users to embed a YouTube video on one’s blog and then make money from ads being displayed together with the videos.

If the videos you put are relevant to the topic of your blog, this attractive feature will surely enrich its quality and add some new, positive aspect to it. You can be always sure that the ads displayed will be relevant to the topic of your video (and blog) and non-intrusive. Additionally you will be able to blend your YouTube videos into your blog by customizing the color and layout as well as choosing from three different player sizes.

(In the webmaster chat last week, someone asked about my cats, so I thought I’d throw out a cat post.)

A little while ago someone mentioned the Kitt-In Box. It’s like an inbox for your desk, except that it holds cats. My cat Emmy likes to hang out in box-like objects, e.g.

So I decided to try this Kit-InBox thingie. Lo and behold, she loves it! Here she is giving it a good workout:

Now I get to type without Emmy perching on me as much, and she gets to stay nearby. Every cat is different, but if your cat likes small spaces and boxes too, I’d say to give the kitty inbox a try.

WIN an iPhone 3G from MarketLeverage and JohnCow

Want to win one of the coolest gadgets around?

Now is your chance with the latest Contest and this one is way less intense then the COWpetition that ended last week.

You may have noticed that over the past few weeks there were a whole bunch of bloggers promoting a contest that was sponsored by MarketLeverage and we were approached about this as well.

The problem was to have the exact same contest on our blog as everyone else is, well, not really all that special or exciting. So as much as we love MarketLeverage, we had to politely decline their offer.

That lasted only about 10 minutes because they quickly replied with an email mentioning giving away a brand new iPhone 3G instead.

We thought long and hard on this (about 0.00001 seconds) and said YES!!!

So here is the dealio… if you want to get your hoofs on one of the these incredibly cool iPhones, then here is what you need to do…

• Registration and 1 Ticket –> Subscribe to our RSS Feed via email (if you already are, then you do not need to do this again) and comment below that you are registered to win. Please put your full name (first and last) in the comment so there is no confusion.

• 2 Tickets –> Twitter a post that links to this contest page that explains about the chance to win a new iPhone.

• 2 Tickets –> Twitter a post that links to MarketLeverage using http://www.johncow.com/marketleverage

• 5 Tickets –> Make a *New* blog post on a publicly accessible blog (can not be on a password protected page such as myspace or facebook) and link to this page and Market Leverage (http://www.marketleverage.com/).

• 1 Ticket –> Follow us on Twitter (http://twitter.com/johncow). If you are already following us then you do not need to do anything other then comment below with your twitter username

• 4 Tickets –> Register for an account at MarketLeverage using our Referral Link (Click Here)

IMPORTANT –> You MUST comment below with links to your posts. These comments will not be approved right away since they will contain links and will automatically go into moderation, so please only post one comment.

If you perform all tasks that will earn you a total of 10 tickets, which means you will have 15x’s the chances to win a someone who simply registers for the 1 ticket (yes we know we are math geniuses).

Rules:

• Winner must have an active subscription to the JohnCow mailing list when selected.

• Comment must contain link to twitter posts and blog posts so they can be verified.

• Winner will be selected by random draw and the more tickets that you have, then the more chances you have of winning.

If you want to learn more about the iPhone, you can check it out at http://www.apple.com/iphone/features/

Oh ya and if you feel like being nice you could Digg this page too

digg_url = 'http://www.johncow.com/win-a-brand-new-iphone3g/';

Jefferson Graham of USA Today stopped by the Googleplex a little while ago and we talked about SEO tips for business owners that want to run their business, not live and breathe search 24 hours a day. The result is an article of search engine optimization (SEO) advice that you could hand to any friend that runs a mom/pop business who wants learn a little more about SEO. Experts won’t be surprised, but Graham’s article covers the basics for a general audience very well.

Item 1 –> As mentioned last week, tomorrow we will be announcing a new COWtest here at the Johncow pasture and this one is a little less intense (heck it is way less intense) then the COWpetition. The prize is a brand spanking new iPhone… plus we will probably through in a couple extra things too. We will give all the details for that tomorrow but we thought that we would also take this opportunity to share with you a great post from Contest Blogger called…

“How to Avoid Getting Cheated in a Blog Contest”

This is a pretty relevant post with all that is going on with contests as of late and it never ceases to amaze us how many scum bags there are out there and that we even have to consider this issue… but the world is full of selfish idiots (could have used much more colorful words but decided againt it ). If you know of a blog that is holding a contest that looks suspicious, please tell us about it.

Item #2 –> There is a contest over at http://www.kushmoney.com/2008/06/01/june-competition/ that is coming to a close very soon. This is not a big item contest but it is a legit one and if you use entrecard, they are giving way 10000 ec credits plus some advertising.

Item 3 –> The auction of GamerzReviewz over at sitepoint is going ok… we approved a bid of $700 and have a few pm’s asking for a buy now price. The contest is to have the site up for 30 days but to be honest we would love to just be done with it. We love the site and would rather keep it but on the other hand it is frustrating to keep it and manage it when you know you are selling it… which leads us to a thought that just came to us.

Right now our blog is at $700 and Garry’s is at $255…. would it be wrong if we pulled it out to keep it for ourselves and just donated $1000 (which is $300 more then the current bid) to World Vision?

As readers of this blog please let us know your thoughts on that… we do not want to put one more thought into it until we hear your thoughts.

PS –> We promise we will finish the keyword research series this week and we should have the cowpetition and keyword research material all put into a PDF for everyone who subscribed to our rss feed via email. If you are not subscribed then do it!

Learn How to Kill Your Competition and Make Money Online All for FREE! - Copyright JohnCow.com - All Rights Reserved

Well we know this has been talked about by others already, but it is Saturday and even though our post yesterday was not a “make money online” kind of thing, we are still a little burnt out over the long training posts of the COWpetition. Now do not worry and think things are going to slack off around here.. far from it… but we are taking a wee bit of a break. We need to let the grass in the pasture grow back before we head back over there again (should be back by Monday).

We actually wrote this post in bits and pieces over the past week and thought it would make a good Saturday read, so here goes…

June 17th has come and gone (in case you have not noticed… yes we are Captain Obvious). It was a highly anticipated day in browsing history (ohh that makes it sound so important… but only us internet geeks really cared about it :twisted:) because it was the release day of FireFox 3!

It seems lots of Firefox user’s are pretty stoked about the new release of Firefox 3 and the reasons being that Mozilla has been working for the past 34 months on making a new more secure, easier to use browser, which won’t use up as much memory as the older version. In fact, there are so many new feature’s with Firefox 3, Mozilla made a nice webpage for them.

So from what we understood and assumed, Firefox 3 would be ready for downloading as soon as we we’re ready to go on the 17th, well not so much.

We checked it out when we first got into the office, just for cow patties and giggles and we still had to ‘pledge’ that we would download it. See, Mozilla wants to make Guinness Book of Records for the most amount of software downloads in 24 hours.

So we left it for the rest of the morning, and then ended up going for lunch. Well we got back to the office and found out that Firefox 3 was suppose to be released by 1pm. Well we took a look at our clocks and it was 1:52pm so we thought we were in luck.

We headed on over to Mozilla’s webpage, only for it to be ‘down’. Then we found out that Mozilla’s server’s crashed before the official launch was to happen.

See, we personally don’t care about things like that. When something that’s highly anticipated by users all over the world, we know that these things are going to happen.

Now we are unsure if there is any sort of record that Mozilla has to compete with to make it into Guiness Book of Records, however from what we understand they have around 2 million people already pledging that they will download their newest browser. And those are just the people who pledged….so we will wait and see.

Update 1

As of 3:55pm on June 17th 2008, we officially downloaded FireFox 3. It’s apparently going to take around 12-15 minutes, but with the way their server’s have been acting, it’s not all surprising.

So now we are just patiently waiting for the download to finish so we can install the new browser and take it out for a test drive.

Update 2

So it’s now 4:13pm and we’ve finally installed FireFox 3 and it’s up and running. So far so good, we haven’t run into any type’s of problems or anything and the new changes look-wise of the browser are quiet nice.

Well actually the only thing we noticed that happened, was our Google Reader wasn’t compatible with the new version of Firefox, so we surfed on over to Mozilla.com and searched for it again, sure enough there it was on the front page and available for our version of Firefox. We installed it quickly and it’s working like a charm.

Our bookmark’s are still all there, hmmm, we seem to remember problems with bookmark’s not copying over into a new browser almost two years ago *Cough* IE7 *Cough*

We’re playing around with the new browser now and noticing some differences, especially in the history when you pull up your drop down menu. Not only does it have the link like it use too, but each website has it’s own little section and to be honest, we’re not quiet sure how we feel about it.

However one cool thing we did notice is that if you look in the upper right hand corner of the picture above, you’ll notice a star that’s actally in White, next to the RSS Feeder. Well if you look on the bottom right hand corner of the photo that’s above, you’ll notice the same star, but it’s gold.

If you are ever on a website that you want to quickly add to your favorite’s, just simply click on the WHITE star in the upper right hand corner and it will add it to your “Recently Bookmarked” Folder.

It’s all about making things simple and easy. Well so far from what we can see we are totally enjoying the new Firefox 3.

Update 3

Looks like over 8 000 000 downloads of Firefox 3 in 24 hours (Click Here to read the story)… Congrats Mozilla!

We’ll keep our eye’s on it for the next few day’s and see what else we can come across.

Until then, who of you are part of that 8 000 000 and care to share your thoughts on it at all?

If you have not downloaded the latest FireFox, get it at http://www.mozilla.com/en-US/firefox/

Learn How to Kill Your Competition and Make Money Online All for FREE! - Copyright JohnCow.com - All Rights Reserved

By the way, we had our second webmaster live chat yesterday. I think almost everyone had a good time. It was free for anyone to dial in, and hundreds of people showed up. Thanks to the Google presenters and everyone that asked questions or talked in the chat. I got a chance to answer lots of questions in the written Q&A, and then after the official presentations were over we did a “lightning round” and answered a bunch more questions via audio for 20-25 minutes.

I think we’ll try to get an official recording up soon with answers from the Q&A, but Barry Schwartz has been working hard the last couple days. He was smart and recorded the chat audio as an MP3. He also copy/pasted a raw dump of the Q&A. You can hear/read both over on his post.

If we get a cleaned up version of the Q&A where we have a chance to correct any typos or similar stuff, I’ll add a pointer here. In the mean time though, there’s a huge amount of good information in the Q&A section. It was wild because we had maybe 15 people in one room in Mountain View (and more in Kirkland and Zurich), and a bunch of Googlers were just answering questions as fast as they could.

I thought the chat went really well, so I’ll probably press for us to continue this tradition. In the mean time, lots of people have been talking in Google’s webmaster discussion group.